Democrats’ Strategic Ad Spend Dominates Key House Races US & Canada October 15, 2024 In the race for control of the U.S. House of Representatives, Democrats have taken a significant lead in television ad…
Musk’s X Drops Unilever from Lawsuit Retail October 14, 2024 Unilever has been officially removed from a lawsuit involving a boycott of Musk’s social media platform X.X, previously known as…
Tesco Enhances Retail Media with Data Partnership Retail September 26, 2024 Tesco has expanded its collaboration with The Trade Desk, leveraging Clubcard data to enhance targeted advertising capabilities.The initiative grants advertisers…
Ocado Unveils Revolutionary Retail Media Service Retail September 12, 2024 Ocado has launched a groundbreaking retail media service, signalling a significant shift in its business strategy. The service aims to…
TikTok’s Revenues Rise 25% Following Team GB’s Olympic Campaign Business August 9, 2024 TikTok has reported a remarkable 25% rise in revenue in the week succeeding the Olympics’ opening ceremony.This increase is largely…
Advertising Watchdog Bans Debenhams’ Misleading Ad Retail July 31, 2024 The Advertising Standards Authority (ASA) has taken action against Debenhams over a misleading discount ad.A complaint was raised after a…