Industry Welcomes Resurgence of Price Pledge Retail 9 September 2024 John Lewis’s ‘Never Knowingly Undersold’ principle has been reinstated, delighting many in the fashion and footwear sectors.The pledge, which had…
John Lewis restores iconic price promise Retail 5 September 2024 The ‘Never Knowingly Undersold’ price pledge makes a comeback next week.Originally launched in 1925, it was discontinued in 2022.The pledge…
