NOQ Group, a notable event tech startup from West London, has recently secured an investment of £3.4 million. Despite the significant funding achievement, the company remains tight-lipped about the identities of its investors.
- The startup, established in 2019, specialises in developing event management platforms that cater to multi-vendor event needs.
- NOQ Group highlighted its collaboration with Charlton Athletic earlier this year as a key partnership.
- While no rules mandate such discretion, NOQ Group attributes the non-disclosure to the funding being in a ‘seed stage’.
- With this latest funding, the total capital raised by NOQ Group since its inception amounts to £5.1 million.
NOQ Group, an emerging technology firm based in West London, has announced the successful completion of a £3.4 million funding round. The company is, however, withholding the identities of the investors involved. Founded in 2019, NOQ Group has rapidly developed a reputation for its platform, designed to streamline event planning and management tasks across multiple venues. This includes functionalities such as voucher management, loyalty programmes, and payment solutions.
Earlier this year, NOQ Group formed a notable partnership with Charlton Athletic, a League One football team, to enhance its operational capabilities and expand its market reach. Param Kanabar, CEO of NOQ Group, stated, ‘Securing this funding is a significant milestone in our journey to create the most efficient and seamless POS and payment solution for multi-vendor events.’ Kanabar emphasised the company’s commitment to providing innovative tools for event organisers.
In a move that has sparked some curiosity, NOQ Group has chosen not to reveal the identities of its investors, citing the ‘seed stage’ nature of the funding as the reason. This decision raises questions, as there is no formal requirement for such discretion at this stage of fundraising. The company’s latest filings to Companies House show a shareholder list that includes 35 names, among them Seedrs.
To date, NOQ Group claims to have raised a total of £5.1 million since its launch. The decision to withhold investor details, despite the noteworthy amount of capital raised, adds an element of intrigue to the company’s financial strategy and governance.
The strategic non-disclosure of investor identities by NOQ Group highlights a unique approach in the early-stage funding landscape.
