Auto Trader has launched a new AI-driven platform named Co-Driver.
- The release aims to reduce the time for creating detailed vehicle listings.
- Co-Driver’s features will be available through Auto Trader Portal accounts.
- Smart Image Management is the first feature, optimising vehicle images.
- AI-Generated Descriptions and Key Selling Points follow in the rollout.
Auto Trader has taken a significant step forward by launching a new platform, Co-Driver, which leverages artificial intelligence to enhance efficiency in creating detailed car and van listings. The platform is set to reduce the current listing creation time from 30 minutes to a much shorter duration, benefiting retailers significantly. Access to Co-Driver’s comprehensive features will be made available through Auto Trader Portal accounts and third-party technology integration is supported via Auto Trader Connect.
Launching the AI-driven Co-Driver platform, Auto Trader’s Chief Product Officer remarked that this initiative marks substantial progress in retail performance. The first phase of Co-Driver, called Smart Image Management, will be released this month and focuses on optimally arranging vehicle images to cater to buyer preferences, while also identifying and flagging any missing images.
Following the initial phase, Co-Driver will introduce two additional features at the beginning of the new year. The AI-Generated Descriptions tool will instantly create vehicle descriptions tailored to potential buyers, providing detailed specifications sourced from manufacturers and drawing from a vast user search profile. This feature is expected to enhance the buyer’s decision-making process. The Key Selling Points feature will highlight the most attractive specifications of a vehicle, enabling retailers to market effectively.
The Co-Driver platform is the result of over a decade of investment in AI and machine learning by over 400 in-house data scientists and engineers at Auto Trader, designed to support retailers in making informed sourcing and stocking decisions. This development aligns with the company’s strategy, reflected in a noteworthy 14% revenue increase in its annual report, accompanied by an impressive 26% profit margin, with share prices reflecting positive investor sentiment.
Co-Driver symbolises Auto Trader’s continued commitment to integrating AI technologies to enhance retailing efficiency.
