Delli, an online platform founded by Depop’s creator, secures £4.6m funding.
- Delli focuses on independent food and drink, offering an alternative to mass-produced products.
- The platform allows users to buy and sell local food items, enhancing business for small producers.
- Influencer partnerships and storytelling are key aspects of Delli’s strategy to differentiate itself.
- Simon Beckerman and Marie Petrovicka aim to revolutionise how food is consumed and sourced.
Delli, launched by the founder of Depop, Simon Beckerman, and its CEO Marie Petrovicka, has successfully raised £4.6m in funding. This substantial financial backing underscores investor confidence in the platform’s potential to transform the food industry. By focusing on independent, small-batch food and drink products, Delli offers an alternative to the mass-produced items dominating supermarket shelves.
Petrovicka highlights a significant shift in consumer behaviour, noting a growing demand for food items with unique stories behind them. Delli’s platform supports this trend by providing tools that help independent producers compete against larger supermarket chains. The company’s approach is not only about offering quality products but also about empowering local producers to expand their reach.
The platform caters to a variety of local food products, ranging from pastries and sauces to beer and wine. Users can easily buy and sell these items, creating a community-driven marketplace that emphasises quality and authenticity. Delli’s ability to connect consumers with the origins and narratives of their food is a core aspect of its market appeal.
Informed by strategies from the fashion industry, Delli leverages partnerships with influencers and focuses on the storytelling aspect of its offerings. This approach is designed to attract a broad audience, helping the platform stand out in a crowded market. Simon Beckerman and Marie Petrovicka aim to utilise these strategies to make significant inroads in the UK food sector.
The recent funding round, led by Balderton and HV Capital, indicates strong support from investors, including Simon Beckerman and Balderton’s Daniel Waterhouse. Waterhouse remarked, “Doubling down on our investment was a no-brainer,” acknowledging Delli’s foresight in adapting to changing consumer preferences towards independently crafted food and drink.
Delli’s innovative approach and successful funding round position it well to influence consumer food habits and support independent producers.
