Willo, a video interview platform, has secured a £1.8m investment led by Peter Bauer.
- Founded in 2018, Willo allows organisations to vet candidates without in-person meetings.
- The platform offers digital identity and background checks, attracting clients like NHS and Prada.
- Bauer’s investment is part of a movement to replace traditional CVs in hiring.
- Additional funding from other investors brings Willo’s total funding to £4.2m.
Willo, established in 2018 in Glasgow, is innovating the hiring process by providing a video interview platform that eliminates the need for scheduled calls or in-person meetings. Organisations can assess job applicants by viewing pre-recorded responses to specific prompts, thus streamlining the candidate screening process without the logistical challenges of traditional interviews.
In addition to easing the interview process, Willo conducts digital identity and background checks, adding a layer of security and thoroughness. This approach has attracted reputable clients such as the NHS, Prada, Samsung, and Hitachi, showcasing the platform’s growing reach and reliability in professional circles.
Mimecast’s co-founder, Peter Bauer, led the recent £1.8m investment round. Bauer’s involvement, contributing £1.5m personally, underscores his confidence in Willo’s capability to transform hiring practices. Bauer remarked on his support for Willo’s mission, noting the improved candidate experience and enhanced accessibility it offers, which aligns with the modern global workforce’s needs.
Willo’s co-founder and CEO, Euan Cameron, expressed enthusiasm about the investment, highlighting that despite current tough market conditions, particularly in SaaS, this funding represents a significant opportunity for advancement. Cameron views Willo’s role as pivotal in moving beyond traditional CV-based evaluation methods.
The investment was supplemented by contributions from 1818 Venture Capital and Freeserve founder Mark Danby, raising Willo’s total funding to £4.2m. Willo had previously secured a seed round of £250,000 in 2020, indicating a steady growth trajectory in venture capital interest.
Willo’s latest funding round, led by Peter Bauer, demonstrates a commitment to advancing modern hiring solutions.
