Nesti, a forward-thinking startup, has secured £250,000 in pre-seed investment for its AI-driven video generation platform.
- Founded in 2024, Nesti aims to revolutionize outbound sales with its automated, personalised video prospecting tool.
- The investment round was spearheaded by SFC Capital, drawing interest from angel investors within Nesti’s client base.
- Nesti’s innovative technology promises significant improvements in sales engagement and conversion rates.
- The B2B video generation market is expanding rapidly, with notable investments in related tech firms.
Nesti, an innovative startup, has successfully secured a pre-seed investment of £250,000 to further its development of an AI-driven video generation tool tailored for sales teams. This investment underscores both the potential of the technology and the market’s interest in modernising sales engagement through video-based solutions.
Launched in 2024, Nesti’s automated video prospecting tool leverages generative AI to produce hundreds of personalised videos from a single script, aimed at enhancing outbound sales efforts. Co-founder and CEO Morgan Edmondson emphasised the clear impact of such technology: “The speed at which we have been able to develop our technology has been matched by the speed of our clients’ ability to both implement it and see a significant uplift in conversion rates; a very clear indicator of the transformative nature of generative AI video prospecting in outbound sales.”
The recent funding round was led by SFC Capital, a prominent investor known for backing Onfido, alongside participation from angel investors within the startup’s client base. Ed Stevenson, an investment executive at SFC Capital, highlighted Nesti’s effectiveness and ease of use: “Nesti is well designed, extremely easy to use and is already proving its effectiveness amongst sales teams.”
Nesti’s venture into the AI video prospecting domain places it in a rapidly growing B2B market. The traction for such technologies is evident as similar companies, like London-based Synthesia, have recently secured significant investments, indicating a strong market appetite for AI-driven video solutions.
The platform, which addresses the evolving needs of commercial sales functions, proves particularly valuable for businesses eager to modernise and enhance their sales strategies. By providing personalised video communications, Nesti aims to significantly improve engagement and conversion metrics, a pressing requirement for contemporary sales operations.
Nesti’s recent funding success highlights the growing importance and potential of AI-driven technologies in transforming sales strategies.
