PolyBox, a leading marketing analytics firm, secures Innovate UK funding, setting the stage for future growth. The grant enables integration of diverse data sources, enhancing analytics capabilities. Co-founders express excitement about harnessing AI to advance marketing industry boundaries. The government supports innovation through the Creative Catalyst scheme. The grant represents significant investment in creative and untapped businesses.
PolyBox, a prominent marketing analytics firm based in Newcastle, has recently received a substantial grant from Innovate UK. This funding signifies a pivotal moment for the company, as it lays the foundation for its future expansion. The grant is part of the Creative Catalyst scheme, an initiative aimed at supporting untapped innovative businesses.
PolyBox’s innovative use of artificial intelligence (AI) empowers marketers and agencies by providing real-time data insights. The company’s technology aggregates data from multiple sources, including Google and Meta, allowing for comprehensive analysis of marketing campaigns across various channels. This capability is enhanced through automatic report generation for clients, streamlining the analytics process.
The funding will be strategically used to integrate third-party open-source data, thus enhancing PolyBox’s analytical capabilities. This integration is anticipated to provide a more comprehensive analysis, offering greater insights into marketing performance. The firm’s commitment to technological advancement is evident through this move, aiming to deliver superior data-driven solutions to its clients.
Co-founders Rojin Yarhmadi and Nikolaos Benopoulos, both graduates of Newcastle University, express enthusiasm about the firm’s progression. Nikolaos Benopoulos, CMO and Co-Founder, noted, “We are so excited to have the support of Innovate UK. We really think with this grant we can actualise our plans and hopes for what we want to build.”
The Creative Catalyst scheme, offering grants up to £50,000, is a government effort to bolster investment in creative talent and innovative businesses. This funding underscores a significant endorsement from the government, recognising PolyBox’s potential in redefining marketing analytics through AI.
PolyBox’s funding from Innovate UK underscores a commitment to advancing innovation in marketing analytics through enhanced AI capabilities.
