Revolut plans to bring its innovative vending machines to the UK, following a successful deployment in Europe.
- The fintech has already introduced these machines in airports across Italy, Portugal, Belgium, and Finland.
- Revolut vending machines distribute free debit cards, contributing to the company’s growth strategy without a physical presence.
- Over 100,000 debit cards have been distributed in Rome through these machines, highlighting their effectiveness.
- With a UK banking licence, Revolut aims to further its growth and compete with traditional banks.
Revolut, a leading fintech company, is set to expand its network of vending machines to the UK after achieving significant success across several European countries, including Italy, Portugal, Belgium, and Finland. These vending machines, strategically located in airports, offer free debit cards to prospective customers. This initiative allows Revolut to reach new customers without needing physical retail locations.
The deployment of vending machines in European airports has proven effective in engaging new users. In Rome alone, more than 100,000 debit cards have been dispensed, underlining the success of this innovative distribution method. Revolut views airports as premium locations, aligning with its brand positioning and facilitating simple payments for global travellers at critical moments.
Antoine Le Nel, Chief Growth and Marketing Officer at Revolut, remarked on the strategic importance of airports as advertising spaces, noting their alignment with the company’s ambition to become a global bank: “As our ambition is to become the first global bank, airports are the natural place to advertise our product.”
The success of the vending machines supports Revolut’s broader strategy to expand its customer base significantly. The fintech has reached a major milestone of over 50 million customers, predominantly within the EU and the UK, confirming its trajectory towards becoming a leading European bank.
In line with these efforts, Revolut has secured a UK trading licence, which paves the way for the introduction of new trading products and features for UK customers. Yana Shkrebenkova, Head of Wealth and Trading UK at Revolut, highlighted the company’s commitment to enhancing its trading platform to meet customer expectations: “We know that there is so much more our Revolut Trading customers want from our platform…”
Revolut’s strategic deployment of vending machines in airports is set to enhance its expansion across the UK, reinforcing its standing as a fintech innovator.
