AI can dramatically enhance the shopping experience, according to Ella d’Amato, co-founder of a social commerce startup.
- Ella d’Amato emphasises that AI’s potential is often overlooked, especially in curating personalised shopping experiences.
- Breaking into the tech industry without a formal degree showcases the diverse paths to success.
- The importance of personal support systems is highlighted by Ella d’Amato in her entrepreneurial journey.
- AI, when utilised correctly, can transform consumers into effective sales advocates.
According to Ella d’Amato, the co-founder of a social commerce startup, artificial intelligence (AI) possesses the capability to significantly enhance the shopping experience. As the technology curates personalised recommendations, it allows users to share their preferred purchases, effectively enabling them to act as sales advocates. This innovative approach not only boosts consumer engagement but also leverages AI to create a more tailored shopping experience.
Ella d’Amato stresses that AI’s potential is frequently misunderstood, particularly in its capacity to curate personalised shopping experiences. She argues that by harnessing AI’s capabilities, businesses can offer unique and customised experiences to their customers, thereby increasing satisfaction and loyalty.
Despite not having a university degree, Ella d’Amato has successfully navigated the tech industry, demonstrating that formal education is not the only pathway to success in this field. Her journey underscores the value of determination, creativity, and innovative thinking in overcoming industry barriers.
Ella d’Amato highlights the critical role of personal support systems in the entrepreneurial journey. She attributes her success to the robust support network of her husband, friends, and family, which has provided her with emotional and practical backing throughout her career. This reflects the broader importance of having a solid support system for personal and professional wellbeing.
By transforming consumers into active sales advocates, AI technology, as utilised by d’Amato’s startup, showcases its potential to revolutionise the retail experience. This approach not only empowers consumers but also enables businesses to create more interactive and engaging shopping environments.
Ella d’Amato’s insights reveal AI’s transformative role in personalising commerce and enhancing consumer engagement.
